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Goals

Count the visitors who reach one event or one page target.

2 min read Updated Suggest an edit

A goal counts visitors who reach one event or one page target. Use a funnel when the target needs ordered steps.

Event goal

Match one exact event name.

signup_completed

Page goal

Match one page or screen path.

/checkout/complete

View goals

Open a project, then Tracking, then the Goals tab. The list shows active goals for the selected range.

Each row shows the goal name, what it counts (a page or an event), its unique conversions and conversion rate, and whether it is still receiving. The rate uses all unique visitors in the range.

Select Today, 7 days, 30 days, or 90 days to change the range.

Add a goal

An administrator can add a goal.

  1. Enter a clear name.
  2. Select event or path.
  3. Enter the target.
  4. Select Add goal.

An event goal matches one exact event name.

Plain text 
signup_completed

A path goal matches one page or screen path.

Plain text 
/checkout/complete

Path targets support two wildcard forms. * stays inside one path segment, while ** can span multiple segments.

Plain text 
/docs/*/account/**

DataVisitors treats a target as a validated value. It does not run a user regular expression.

Archive a goal

An administrator can select Archive on an active goal. Archiving removes the goal from the active list.

DataVisitors keeps the archive record. It does not delete the goal row.

Product attribution uses active goals. Define a goal before you use the Attribution tab.