Product / Insights and alerts
Know when a change deserves a closer look.
Review detected changes, set threshold alerts, and receive report emails. Bring the next analytics question to your team without checking every chart manually.
- Activity changes
- Alert conditions
- Reports and delivery
Start with the evidence
Detected changes show a current value, an earlier baseline, signal strength, and a suggested review action. Explanations help you understand the finding in context.
Treat a finding as a reason to investigate. It is not proof of causation or a guarantee that a suggested action will improve revenue.
Choose what needs an alert
Set rules for visitors, page views, events, or bounce rate. A separate recovery threshold helps avoid repeated notifications when a value moves near the limit.
Your team can see a rule's status, last value, and last check. Alert email and outbound webhooks provide supported delivery paths when configured.
Keep recurring reviews consistent
Use saved reports and the optional weekly digest to share recurring results. Team members control their digest preference.
Feedback and mutes help you manage detected findings. Insight access and explanation budgets depend on the plan and deployment configuration.
Use automation to support a decision
Review an alert after a launch. Check whether the source mix changed. Compare activation and engagement before you change the product again.
Read about team reporting or product analysis. Provider data-processing terms need confirmation before you enable an external explanation provider.
Get to know your product
through the people who use it.
Explore with example data. No account needed.