Terms of service

These terms govern your use of DataVisitors, including its website, dashboards, tracking tools, APIs, and related services. “We” and “us” mean the provider of DataVisitors. “You” means the customer who opens an account or the organisation that customer represents.

You accept these terms when you agree to them during registration or enter an order that incorporates them. You must have authority to accept them for your organisation. If you do not agree, do not register or purchase the service.

The Data Processing Agreement applies when we process personal data for you. It takes priority over these terms for that processing. The Privacy Policy explains our own handling of account and website data. A separate signed order takes priority for its specific commercial terms, subject to applicable law.

You must be an adult who can enter a contract. Provide accurate account and billing details. Keep your contact details current so we can deliver service and security notices.

Keep your password and private API keys secure. Use a separate account for each team member. You control the people you invite, their permissions, and the integrations you authorise. Remove access when it is no longer needed. Tell us promptly if you suspect unauthorised access.

An installation key intended for a public tracking script is visible by design. This does not make private management or reporting keys safe to publish. Use the available restrictions and revoke compromised keys.

Registration can depend on an invitation or the registration options available at the time. A workspace invitation remains valid until someone accepts or withdraws it.

We give you a limited, non-exclusive right to use DataVisitors for your authorised projects during your subscription or permitted free use. Your plan determines available features, capacity, and access. This right does not transfer ownership of the software, brand, or documentation.

You may measure websites, applications, and services that you own or have permission to manage. You remain responsible for your implementation and the accuracy of the data you send.

You decide why you collect analytics and which features you enable. Provide the notices that apply to your visitors and users. Obtain consent where required. Honour their choices and data protection rights.

A cookie-free tracking script does not remove every privacy obligation. Device storage, visitor identification, location, custom properties, and optional widgets can require additional controls. Select settings that match your purpose and legal requirements.

Do not send passwords, access tokens, full payment-card details, government identifiers, or special categories of personal data. Do not use the service to collect health records, biometric identification data, or similarly sensitive records. Do not send personal data through page paths, campaign labels, or custom event names. Automatic filtering does not replace your responsibility to check what you send.

You must not:

• Collect data without authority or use the service for unlawful surveillance.
• Attempt to access another customer's account or data.
• Evade usage limits, payment obligations, or access controls.
• Upload malicious code, exploit the service, or disrupt other customers.
• Send unlawful content or infringe another person's rights.
• Resell access to the service without our written agreement.

Report suspected security defects through the contact page. Obtain permission before intrusive testing. Do not access or retain another person's data to demonstrate a defect.

The pricing page and checkout show the plan, billing interval, price, currency, and applicable limits. The checkout or agreed order controls the amount you authorise. Taxes apply as stated at checkout or required by law.

Paid subscriptions charge in advance and renew for the selected interval until cancelled. Stripe processes payments. We do not receive your full payment-card number. Keep a valid payment method where a paid subscription requires one.

Plan changes can change features, limits, and charges. Review the amount and timing shown before you confirm a change. An event's retention period follows the plan in force when we received it. A later plan change does not extend or shorten that event's recorded period.

Exceeding a monthly event allowance can restrict access to analytics reports. It does not, by itself, stop event collection. Validation rules, request limits, security controls, and outages can still prevent collection. An upgrade can restore report access for data that remains available.

You can cancel renewal through the subscription controls. Cancellation normally takes effect at the end of the paid billing period. Stopping your tracking script does not cancel a subscription. If the controls are unavailable, contact us before the next renewal.

Fees for an elapsed billing period and unused capacity are not automatically refunded. Mandatory refund, cancellation, and consumer rights still apply. Contact us about an incorrect charge or a refund request. Any additional refund or credit requires our agreement.

Deleting a workspace, closing an account, and cancelling a subscription have different effects. Check your subscription status before closing an account. Charges already due remain payable.

You retain your rights in the data you submit. You authorise us to process it only as needed to provide the service, follow your instructions, and meet applicable legal duties.

You can use the exports available for your plan and selected report. Dashboard exports contain report results. Raw exports contain supported event and feature records. They are not a complete copy of every account, configuration, or billing record.

You control report links, exports, webhooks, email recipients, and external integrations. A public link can make its permitted report available to anyone who receives it. Third-party services have their own terms. Review their access before connecting them. You can revoke access through the available controls.

We do not claim ownership of your feedback. You permit us to use voluntary product suggestions to improve the service without compensation. This permission does not authorise disclosure of your confidential information or customer data.

Analytics can be incomplete because of browser restrictions, blocked scripts, network failures, invalid events, or your configuration. Reports support your decisions; they do not guarantee a business outcome.

We maintain and update the service. We may change or retire features and perform maintenance. No particular uptime percentage, service credit, or response time applies unless we agree to it in writing.

To the extent permitted by law, we provide the service as available without an additional warranty of uninterrupted operation or fitness for a particular purpose. This does not remove an express commitment in an agreed contract or a right that the law protects.

We may restrict access when reasonably needed to address non-payment, misuse, a security risk, or a legal requirement. Where practical and lawful, we will explain the reason and allow you to correct it. An urgent risk can require immediate action.

You can end your use and cancel renewal at any time. We may terminate for a material breach that remains unresolved after notice, or immediately where the breach cannot be corrected safely or lawfully.

Export data you need before you close a project or account. Closing a project disables collection and access. It does not immediately erase every stored record. Event expiry, individual erasure, backup retention, and legal record retention follow the Privacy Policy and Data Processing Agreement.

Nothing in these terms excludes liability for fraud, death or personal injury caused by negligence, or liability that applicable law does not permit us to exclude. Nothing limits a person's statutory data protection rights.

Subject to those exceptions, neither party is liable to the other for indirect or consequential loss, including lost profit or business opportunity. Each party's total liability under these terms and the Data Processing Agreement is limited to the fees you paid during the twelve months before the event giving rise to the claim.

This limitation applies only to the extent the law permits it. Payment obligations already due remain payable. Keep independent copies of information you need for your business.

Contact us with a description of a dispute so we can try to resolve it. Any governing-law or court provision in a signed order applies subject to mandatory law. Otherwise, applicable conflict-of-laws and jurisdiction rules determine the law and courts. These terms do not require private arbitration or remove mandatory consumer protections.

If a provision cannot be enforced, the remaining provisions continue to apply. A delay in enforcing a provision does not waive it. Obligations that must continue by their nature survive termination, including confidentiality, accrued payment duties, and protection of retained data.

We may revise these terms to reflect changes to the service or applicable law. Material changes will include notice and an effective date through an appropriate service or account channel. Changes do not apply retrospectively. Where the law requires consent, notice alone does not replace it.

For contractual questions, billing disputes, or a signed agreement, use the contact page. Include your workspace and the issue, but do not send passwords, private keys, or payment-card details.