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One clear view for every team.

Answer the questions your work creates — from a new SaaS launch to the report a client expects every month.

SaaS founders

From the first visit to the first invoice.

Where visitors come from, where they activate, whether they return and which actions produce recorded revenue — connected in one project.

The SaaS journey, step by step
Sample data

Sample data. Illustrative figures for a fictional SaaS, not a customer result.

  1. 01
    Visit 5,284 visitors Open Sources
  2. 02
    Sign up 412 signups · 7.8% Open Goals
  3. 03
    Activate 233 sent a first event Open Funnels
  4. 04
    Return 41% came back in week 2 Open Retention
  5. 05
    Pay 3,960 USD recorded revenue Open Revenue

Growth teams

Inspect acquisition quality, not just volume.

Compare sources and campaigns, review the landing page, and use goals and attribution to judge conversion instead of counting every visit as the same result.

google / cpc 1,902 2.1%
newsletter 640 6.4%
producthunt 1,188 1.2%

Start with Web analytics Revenue attribution

Product teams

Improve activation and repeat use.

Define an activation funnel, see where completion falls, and compare weekly retention. Add heatmaps only when a specific page needs investigating.

Aug 18 100% 46% 38% 33%
Aug 25 100% 49% 41%
Sep 01 100% 44%
Sep 08 100%

Start with Funnels Retention Heatmaps

Agencies

One project per site. Share the result.

Keep each client site in its own project, group related work with workspaces, give the team the right roles and send an aggregate share link.

northbay-bakery.example Client · Viewer 12 now
studio-lumen.example Analyst 4 now
harbor-dental.example Share link on 7 now

Start with Teams & sharing 5 workspace roles

Developers

Send the events that explain the product.

Use the browser tracker for the front end, an SDK for apps, and the HTTP API for servers. Name important events consistently; read totals back through the query API.

Code
POST /api/event{ "events": [{ "event_name": "subscription_renewed",  "properties": { "plan": "team", "seats": 12 },  "occurred_at": "2026-09-01T09:30:00Z", … }] }

Start with Browser tracker HTTP API

Sample data · illustrative figures and project names, not customer results

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A site, an app, or a server · No cookies · Public links show totals